Business is changing. It’s not just about selling single products to consumers, but navigating an interconnected world of digital partners, contractors and linked services.
Okta’s goal was simple: to evolve from an SSO solution into a go-to partner for enterprises. Leading up to Okta’s annual customer and partner conference, Oktane16, the Revere team provided strategy and counsel by working closely with the marketing and communications team to craft a narrative that elevated its positioning from being just a narrow security product into a leader in enterprise identity. The Revere team had to cement this positioning with high-impact media and a comprehensive social media campaign.
On top of the largest earned media cycle Okta had ever had at its conference, the team guided Okta’s content and social strategy across organic and paid Twitter and LinkedIn campaigns as well as three customized Snapchat filters. We partnered with sister agency Zeno Australia to make inroads in the APAC market, which was of growing importance to Okta.