Insights and Analytics Lead
Karim is a brand and communication research strategist, with 17 years of rigorous research and insights-based brand strategy, gained from working with top iconic brands and communication agencies around the globe.
Karim has a passion for understanding how people think, feel, behave, and connect with Tech brands in today’s disruptive environment. He acts as a trusted strategic research and analytics adviser for Revere along the whole brand and communication planning cycle, leveraging hybrid quantitative and qualitative research solutions, social and media measurement and advanced analytics.
Formerly a partner of Hall & Partners (Omnicom) Karim has acquired deep expertise in building brand relationships, optimizing communication platforms, measuring campaigns ROI and acted as the research strategist for global brands such as American Express, Comcast, Delta Airlines, VW, Trip Advisor and PayPal. Prior to that, Karim led the global PepsiCo account at Millward Brown (WPP), growing brand value at a global scale. Karim also served as the brand manager for Chupa Chups, where he guided the company’s marketing and communications activities.
He holds a Bachelor’s degree in Business Management and a Master’s in Marketing from La Sorbonne in Paris.