Google

INSIGHT

To break through the usual holiday media noise, we focused on delivering a multi-sensory campaign informed by consumer survey data and supported with mediagenic assets to secure juicy headlines for Google's hardware and powerful AI .

IDEA

Our campaign was anchored by a candlelit event – part speakeasy and part art gallery – for New York tech and consumer press, showcasing the low-light camera technology of the new Pixel 3. Our holiday strategy was bolstered with local media engagement Google pop-up stores and consumer events nationwide, giving them access to spokespeople and products.

IMPACT

We more than doubled our key metrics for event attendees and exceeded our media coverage goals, reaching an audience of millions and even becoming a trending topic on Twitter.

3,306 pieces of coverage

Online, broadcast and syndication

537K social engagements

Likes, comments and shares

63 event attendees

Surpassing target of 40

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