Vice President & Earned Media Lead
Amy is a proven communications executive with over 15 years’ public relations experience. Media is in her DNA where she placed clients in top tier media outlets, managed high impact programs and press events for Fortune 500 companies. At Revere, Amy leads earned media for clients like Zulily, Google, Vindex, a leading esports infrastructure platform company, and launched a music platform with The Octave Group.
While at Edelman, Amy developed integrated media strategies leveraging earned, paid, social and owned channels for Starbucks, Xbox at E3 and Netflix. Over her tenure, Amy successfully launched multiple Starbucks campaigns including Howard Schultz’s transformation agenda, the 40th Anniversary and two books by Mr. Schultz including Onward and For Love of Country. Amy carefully choreographed 24/7 cycle of news for Starbucks Square partnership with Jack Dorsey and Starbucks social impact programs including College Achievement Plan, Opportunity Youth and Veterans initiatives.
Amy garnered attention for Netflix Cheating 2.0 survey that generated a viral trifecta of news in over 2100 global stories, which produced mass engagement online.
Amy’s portfolio of placements includes USA Today, WSJ, Variety, Associated Press, Reuters, Today Show, CBS This Morning, NBC Nightly News, CBS Sunday Morning, CNN, Fox News, CNBC, Fox Business Network, and Bloomberg TV.
Amy received a BAts in Communication Studies from Iowa State University.